Everyone complains that Facebook consumes too much of their lives. Our story begins with how a Facebook video changed ours.
Like so many of you, my daughters, Shantie, Lili-Kim and Mila and like to spend some time on social media following what our friends, family and acquaintances are doing. We look at pictures, posts and videos of all sorts of things (mostly cute dog videos!). On this day, we came across a video of a turtle with a plastic straw stuck up its nose and some people trying to help it by pulling it out.
My initial reaction was of course sadness; I hate to see any animal suffering. But my youngest daughter, Mila's response was stronger than mine. She was horrified. Like most children, she lives in black and white. She couldn’t wrap her mind around the fact that this was happening to this poor little turtle, and that it will continue to happen. Still, we went on with our lives as usual. I ordered reusable straws and we politely opted out of plastic ones when the opportunity presented itself.
A few weeks later, in the summer of 2018, a whale beached itself in Thailand. The autopsy revealed his intestines were loaded with plastic bags. This news hit me harder. It started a fire in my belly and I knew I was capable of doing more, and making a difference. I decided it was time for us to act. With a little research, I came across The Ocean Cleanup, a foundation that has developed a system to gather plastic in the ocean for removal .The timing could not have been better because weeks later this foundation would be all over the news leading up to their first system launch on September 8, 2018.
I decided that the best way to contribute to this cause was to raise as much money as possible to donate to The Ocean Cleanup and other organizations who are actively removing plastic from the ocean. I would create an online business and sell reusable items to replace single use plastic, as well as natural based products.
As a Canadian company it is important that all our product is produced in Canada to reduce our carbon footprint as much as possible. Understanding that we are shipping internationally, we will work with our vendors to ensure we are shipping as ecological as possible. To help reduce waste, Clear the Ocean will only ship items in a recyclable box or envelope.
Our goal for 2022 is to raise $5,000 for foundations actively clearing the ocean. Our website features all our eco-friendly Canadian made product. We’re counting on you to do what you can to support our efforts to #CleartheOcean!